Warm reception to Amitabh Bachchan in New York City Bollywood superstar Amitabh Bachchan is "overwhelmed" at the audience response at the ongoing festival of his films in New York's Lincoln Film Centre. "I find the American audience and media surprisingly receptive to Indian cinema," said the megastar from New York. "The response is not short of overwhelming. At the last count I've given 412 press interviews."
Amitabh has been wooed by the biggest names in the American media including the New York Times, Newsweek, ABC TV, the Charlie Rose Show and of course David Letterman of "60 Minutes" who last spoke to Aishwarya Rai.
Bachchan, a star of more than 150 movies and a former member of parliament in India, was in the United States to be inducted as a Unicef Goodwill Ambassador and attend a 12-day retrospective of his films. He told reporters that cultural barriers and poor marketing have contributed to lackluster US box office results.
"Bollywood is a movement known to Americans only through satire," he said. "That needs to change." Bachchan said the Indian film industry could use help from American studios.
Bollywood, the nickname for India's film industry because much of it is concentrated in Bombay, turns out three times as many films each year as Hollywood, many of them escapist musical extravaganzas that captivate cinema fans around the world.
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